How to hire the right appointment setting agency?
Fired another appointment setting agency?
As someone who builds performance-based sales teams for a living, I’ve taken maybe 50 sales calls over the past couple of weeks.
Here’s what the market is saying about appointment setters and appointment setting agencies:
“I tried hiring appointment setters and they just didn’t work.”
“Yeah, I worked with appointment setters in the past and the ROI just wasn’t there.”
“I hired an appointment setting agency and they didn’t book the appointments they promised.”
Retainer, performance, commission-only…
Doesn’t matter what the fee structure is…
These business owners aren’t getting what they paid for.
Don’t get me wrong, the setters aren’t 100% to blame.
Business owners need to take accountability as well.
For their offers (you can’t book calls for a product/service no one wants.)
For their systems (if your setters aren’t set up for success, guess what happens?)
For their hubris (stop trying to delegate something you should be doing yourself.)
But I’m trying to be helpful here, so let’s ignore that for a minute.
Appointment setting agencies can and do get results (just ask the Coaching Sales team.)
You just have to:
- Hire the right one (more on that in a second)
- Give them the tools they need to win
So, here are 5 tips from Coaching Sales on how to hire the right appointment setting agency.
- Can they nurture your leads across all channels and all stages?
Your potential leads interact with your brand through various channels and across various stages of their consideration journey. You are receiving leads from multiple channels such as your Facebook groups, LinkedIn, cold emails, or inbound calls. Your potential leads, as is the norm today, want to be nurtured at every stage before making their final decision. A direct sales call doesn’t really work anymore. Can your appointment setter agency smoothly manage all this incoming data and these expectations? Do they have the skills to warm up your leads through a multi-step process?
- Can they adapt to and/or improve your existing system?
Digitization offers businesses endless ways to connect with their potential clients. From Facebook groups, organic two steps; inbound triage calls; Facebook and Instagram DMs; cold outreach via LinkedIn or email; handling positive replies; and outbound dialing no-shows or opt-ins that didn't book a call, businesses use at least one of these methods or a combination of these. The right appointment setting agency will not only understand every aspect of these systems but also have the experience to recommend the system(s) that will suit your business needs. Our extensive experience gives us access to massive data and insights that allow us to take the right actions and curate the right system for you. That’s not all! We never stop tracking and tweaking the system to stay aligned with changing business needs and situations.
- Are they offering qualified setters who speak in your client’s accent?
We have discovered across several years of experience that non-native English-speaking accents can cause the conversion rate to drop. Clients often struggle with understanding unfamiliar accents leading to miscommunication and mistrust. Therefore, we have always ensured that a letter from the US or UK with a native English-speaking accent is making that appointment for our clients.
When you set out to choose an appointment setting agency, make sure you don’t lose out on your potential clients because of the wrong accent!
- Does the agency guarantee an ROI?
Not many agencies have the confidence to offer that sort of guarantee. But if it does, then you know you’ve found a winner. We believe that the right appointment setting agency will be able to hit the business goals within the first week of being hired. This is simply because a setter’s success is not dependent upon talent but rather on strong systems, quick response time, and consistent activity levels, making ROI a guarantee, not an accident.
We focus on building long-term relationships rather than chasing revenue. So if we can’t deliver the results we promised you, we’ll either give your money back or work with you until you’re happy with the ROI. Sound fair?
- What is the agency promising you?
Any promises made by an agency are influenced by various factors besides your budget. What are the market trends in your industry? How hot or cold is your audience? What are your sources of organic leads?
The right appointment setter must have an in-depth understanding of your brand, your voice, your offers, and your clients. We offer Done-For-You appointment setters who work with you to achieve your targeted number of appointments per month, subject to several factors.
What will it cost you? At Coaching Sales, for instance, clients spend anywhere between $3,000-$5,000 to $100,000+ per month on ads. The $100k+/month spenders regularly see an additional 30-50 appointments per week or more. The clients spending $5k-$15k/month achieve 5-15 appointments per week. The higher appointments entail more offers made, which means better conversion rates and revenue per call.
If we make an offer to you, we are confident that you will ROI with us within a month. What are your other prospects offering?
Why Coaching Sales?
It’s simple: we’ve solved the problem of attracting, training, and managing 7-figure sales reps and have high ticket sales that show it.
Whether you’re looking to hire your first salesperson or scale up your sales operation, our team can help you get the results you want. We have allowed 21 businesses to hit 1 million dollars plus in revenue; we can also help you assemble a winning sales team.
